Romney's Interesting theory

I don't emphatically support Mr. Romney but a recent comment at the National Young Republican's convention actually has a hint of uniqueness about it. His comment in regards to our salesmanship of our values really isn't a bad idea at all...
He said he would like to use the country's leading marketing minds to help sell the idea of American values in the Middle East.

"People will give up half a day's salary to get a Coca-Cola in some parts of the world. We market Coke well. We market McDonald's well. We market our rap music, our movies, our jeans," Romney said. "We market everything America sells brilliantly, but when it comes to marketing ourselves and what we stand for, we don't do a very good job of it."

At it's core, not a bad idea... at least its not something we've heard regurgitated a million times by other candidates...